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June 24, 2015

Elaine Lavery To Join Panel Discussion On Business Growth

elaine lavery improper butter

The All-Ireland Business Summit Team are delighted to announce the latest speaker to join the event, Co-founder of Improper Butter, Elaine Lavery. Elaine pictured on the right above, will be joining the panel discussion on the theme of internationalising / growing your business, and will reference her experience developing Improper Butter.

Improper Butter’s Story So Far

Improper Butter is a family member of ‘Udderly Delicious’, premium-brand Irish flavoured butters that combine grass-fed Irish creamery butter with fresh herbs and ingredients. This product is for sizzling, slathering, spreading and stirring over meat, fish, potatoes, pasta and bread. Improper Butter offers a pop of flavour to any meal instantly.

The Company, Improper Food Limited, was founded by best friends, and UCD graduates Elaine Lavery and Hannah O’Reilly. Elaine was always interested in food and it was while taking a post-university gap year in the French Alps, cooking as a chalet chef, that she developed the idea for Improper Butter. Upon her return in the spring of 2013 she approached Hannah who had a love for branding and marketing and asked her to join together to promote the product.

Improper Butter was launched into Irish multiples in September 2015. With sales in Ireland performing well, Improper Butter is now being pitched to international buyers in the UK, Europe, the Middle East and the USA, with some detailed negotiations currently under way.

Book your ticket today and hear Elaine’s story –

All Ireland Summit
All Ireland Summit
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